Key Financial and Customer Performance Indicators Dashboard

Slide Content

The slide shows a dashboard for analyzing key performance indicators (KPIs) related to finances and customer metrics. It is divided into four categories: Revenue, Average Revenue Per Customer, New Customers, and Customer Acquisition Cost. Each category includes a 'Target vs. Actual' comparison.

• Revenue shows an actual of $188M against a $120M target.
• Average Revenue Per Customer presents $245 actual vs. a $220 target.
• The New Customers segment details 80 actual new customers compared to a target of 75.
• Lastly, Customer Acquisition Cost shows $130 actual vs. an $80 target.

Each category comes with a three-month trend chart, displaying monthly performance in relation to targets.

Graphical Look

• The slide features a dark blue background with four white content boxes aligned horizontally.
• Each content box contains a unique icon at the top, indicating the respective category of the performance metric.
• The icons are encircled by a lighter blue background, harmonizing with the overarching color scheme of the slide.
• Below each icon, there is a gray capsule shape with the category label in white text.
• The 'Target vs. Actual' performance is prominently displayed in large bold font, with the actual values highlighted in darker text for emphasis.
• Below each 'Target vs. Actual' comparison, there are bar charts showing three columns representing three months of data.
• The bar charts have a distinct color for each category—green for Revenue, yellow for Average Revenue Per Customer, blue for New Customers, and teal for Customer Acquisition Cost.
• Horizontal lines separate the title area from the content area and individual metrics for clarity and visual structure.

The slide is visually balanced with a clean and professional design, utilizing a consistent color palette and clear typography to convey complex data effectively. It is designed to provide a quick, at-a-glance comparison of company performance metrics against established targets.

Use Cases

• To present quarterly financial and customer acquisition results in corporate meetings.
• For tracking company performance against set goals in internal strategy sessions.
• As a visual aid in investor relations presentations to illustrate financial health and customer growth.
• For use in management and sales team meetings to review and discuss progress towards KPIs and necessary strategical adjustments.