Content of Media Planning Presentation Deck

Slide Content

The slide outlines the key components of a Media Planning Presentation Deck. It lists eight distinct topics:

1. Definition, Purpose & Goals explains what media planning is and what it aims to achieve.
2. Target Group identifies the specific audience the media is intended for.
3. Key Terms and Media Planning elements addresses important concepts and components of media planning.
4. Media Briefing Objectives & Underlying Factors looks at the goals of media briefings and their motivations.
5. Sales Target Objectives discusses the desired sales outcomes.
6. 4 Types of Media categorizes media into different segments.
7. Media Campaign’s Overview provides a summary of the media campaign.
8. Advertising Media Scheduling Plan describes the timeline and scheduling of advertisements.

Graphical Look

• The slide title "Content of Media Planning Presentation Deck" is displayed in a large, bold font at the top of the slide.
• "Media Planning" is highlighted as the subheading in a darker, teal-colored bar below the main title.
• A numbered list from 1 to 8 details topics covered in the presentation.
• Each list item begins with a number followed by a brief description in bold, with more specific details in a smaller, regular font.
• The list items are aligned in a column to the left side of the slide.
• To the right of the list is a large circle with a simplistic icon depicting a calendar and a play button, symbolizing media scheduling.
• The circle with the icon is layered over a light grey backdrop that extends across the slide.
• The slide background is a gradient of light blue at the top, transitioning to white at the bottom.
• There are no visible footer elements to be discussed.

The slide features a clean and professional design with a light gradient background and a well-organized layout. The bold titles and numbered list aid readability, while the icon provides a visual complement to the textual content.

Use Cases

• Introducing the agenda of a media planning meeting to provide participants with an overview of the topics to be discussed.
• Serving as the introductory slide in a media planning workshop or seminar to set expectations for the curriculum.
• Utilizing in a webinar on media strategies to outline the key areas of focus and learning objectives for attendees.
• Incorporating into a pitch to potential clients to showcase the comprehensiveness of a media planning service or solution offered by an agency.