Revenue by Business Customer Segments

Slide Content

The slide presents data on "Top B2B Segments Based on RFM Analysis with AOV and ARPU." Key performance metrics such as Total Revenue ($346,842), Number of Orders (4,731), and Number of Customers (1,622) are displayed alongside Purchase Frequency, AOV (Average Order Value, $73.31), and ARPU (Average Revenue Per User, $213.84). A pie chart categorizes customer segments by percentage, with labels such as Champions (45.7%), Loyal (24.6%), and others. A vertical bar chart shows monetary values attributed to each customer segment, indicating their value to the business.

Graphical Look

• A large, colorful pie chart is centered at the bottom left, with percentages indicating the distribution of customer segments.
• At the bottom of the slide, there is a legend correlating colors to customer segment types such as Champions, Loyal, and Hibernating.
• To the right of the pie chart, a vertical bar chart is displayed with blue bars of varying lengths, representing different customer segment values.
• Above the charts, four rectangular boxes contain key metric details in a minimalist design.
• The slide background is white with a subtle blue overlay pattern in the bottom corners.
• Text and numbers are predominantly in shades of dark grey or black, with blue highlights accentuating specific sections.

The slide has a clean, corporate design with a professional color scheme. The charts provide a visual representation of data, making it easy to compare customer segment contribution and performance metrics at a glance.

Use Cases

• Presenting segmentation analysis to stakeholders to highlight the most valuable customer groups.
• Using in marketing meetings to discuss targeted strategies for different customer segments.
• Incorporating into sales presentations to showcase business performance and customer engagement.
• Utilizing in financial reviews to demonstrate the revenue impact of various customer segments.