Product Launch Funnel Rocket Ascent Illustration: Generating Idea, Concept, Project, Market Launch

Slide Content

The slide presents a product launch funnel using a rocket ascent illustration to depict four key phases.

• Phase 1: "Generating idea" involves brainstorming and coming up with a foundational concept.
• Phase 2: "Developing concept" is the stage where the idea is fleshed out into a more tangible plan.
• Phase 3: "Defining project and developing details" refers to further refining the concept into project specifics.
• Phase 4: "Market launch" is where the product is introduced to the market.

Graphical Look

• The slide background depicts a starry night sky.
• A large dotted line leads from the bottom left to the top right, suggesting a rocket’s ascent path.
• Four circular icons, each with a different color and symbol, represent the four phases of the product launch, strategically placed along the ascent path.
  • The icons include a handshake at Phase 4 (blue), a calendar at Phase 3 (orange), a shield at Phase 2 (purple), and a light bulb at Phase 1 (green).
• Four horizontal translucent bars extend towards the right from each icon, with text labels overlaid on them, naming each phase.
• A white rocket illustration is placed at the end of the dotted line, indicating the culmination of the launch process.
• On the top right corner, there’s a box with text about the slide's usability and customizability.

The slide uses a cosmic theme to visually communicate the journey of a product from conception to launch. The graphical elements like the ascent path, icons, and rocket metaphorically illustrate progress through different stages.

Use Cases

• To introduce the stages of a product development process during a business presentation.
• As a visual tool to explain the lifecycle of a product launch to team members or stakeholders.
• For strategic planning discussions, highlighting key phases and associated actions or goals in the product launch sequence.
• During a pitch to investors, showcasing the planned roadmap for a new product launch.