Tier-based B2B Segmentation Matrix With Revenues (Value to Business) and Brand Contribution (Value to End-customer)

Slide Content

The slide titled "Tier-based B2B Segmentation Matrix" represents a framework for categorizing business-to-business relationships based on revenue and brand contribution. This matrix is useful for identifying and classifying different tiers of partners or customers. Tier 1 is highlighted with specific criteria such as a minimum annual revenue of $10 Million, brand alignment, and at least 50 points of sale (POS). The rest, Tier 2 to Tier 4, are placeholders for further details to be added, suggesting a potential for organizations to create their own criteria for each tier, which reflects the value those tiers bring to the business and their significance to the end customer.

Graphical Look

• The slide features a bold title at the top in large blue text, aligned to the left.
• A two-dimensional matrix is central, colored in shades of blue and orange, representing various tiers.
• Each tier is represented by a rounded rectangle with a distinct color - light blue for Tier 3 and 4, and orange for Tier 1 and 2.
• Tier 1 contains specific text criteria in a large orange rectangle, distinguishing it from the other tiers.
• The 'Value to End-customer' and 'Value to Business' axes are indicated by blue arrows on the left and bottom sides of the matrix.
• A separate, blue rectangular shape labeled 'Comments' is positioned on the right side of the matrix, with a speech bubble icon.
• Text placeholders in each section prompt users to add their own content.

The overall look of the slide is clean and professional, with a good balance of color and whitespace. The design is graphically appealing, conveying information in a structured, easily understandable layout.

Use Cases

• Used in strategic business meetings to discuss market segmentation and targeting.
• Helpful in sales presentations for illustrating the categorization of clients or customer segments in a business-to-business context during internal strategy discussions.
• As a tool for analyzing and presenting key customer segments to stakeholders or during investor presentations.
• Useful for sales strategy workshops to identify and prioritize lead qualification based on organizational revenue targets.